TEAM
DOvisory focuses on consumer health start-up and scale-ups, because there is power in focus and numbers – from knowing an industry, trends, to established and new players.
DOvisory was founded by Carolin Greiner, who has 13 years of operational start up experience in the US, UK and EU, such as Spartan Race and Tonic Health.
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Started retail CRM start up in 2010 and has walked in the shoes of a sole founder
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Spent 10 years at New York advertising agencies like Young & Rubicam creating customer-centric brands
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Is an Accredited Mentor from The Portfolio Collective
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Has a BA from Brown University and an MBA from INSEAD.
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Has US, UK, EU and GCC business experience.
Ok. So let’s get personal.
Carolin used to work with FMCG and luxury clients, and then a close family member was diagnosed with cancer in 2014. She decided to pivot her career and dedicate her professional energies to healthcare brands. Her passion is prevention – our system caters to sickcare and not healthcare.
Her definition of consumer health is wide. She has worked with vitamins/supplements, mental health, aging, IVF treatments and the gut microbiome, as well as brands that address taboos – such a talking about death and sexual health.
CAROLIN GREINER, FOUNDER AND PRINCIPLE
THE LARGER TEAM
Carolin’s hands–on approach is personal -- founders become part of her “family”.
She likes to say, “I get my hands dirty and think about your venture even when I am walking my dog . Yes, I get vested, and my best ideas often come when I am not at my desk.”
She works independently, but she also does not. Carolin regularly leverages other experts or makes introductions in the UK, EU and US. She is self-aware and when she doesn’t know an answer, she will know someone who does. Her network spans marketing, operations and finance.
