TEAM
DOvisory focuses on consumer health start-up and scale-ups, because there is power in focus and numbers – from knowing an industry, trends, to established and new players.
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DOvisory was founded by Carolin Greiner, who has 13 years of operational start up experience in the US, UK and EU, such as Spartan Race and Tonic Health.
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Started retail CRM start up in 2010 and has walked in the shoes of a sole founder
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Spent 10 years at New York advertising agencies like Young & Rubicam creating customer-centric brands
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Is an Accredited Mentor from The Portfolio Collective
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Has a BA from Brown University and an MBA from INSEAD.
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Has US, UK, EU and GCC business experience.
Ok. So let’s get personal.
Carolin used to work with FMCG and luxury clients, and then a close family member was diagnosed with cancer in 2014. She decided to pivot her career and dedicate her professional energies to healthcare brands. Her passion is prevention – our system caters to sickcare and not healthcare.
Her definition of consumer health is wide. She has worked with vitamins/supplements, mental health, aging, IVF treatments and the gut microbiome, as well as brands that address taboos – such a talking about death and sexual health.
CAROLIN GREINER, FOUNDER AND PRINCIPLE
THE LARGER TEAM
Carolin’s hands–on approach is personal -- founders become part of her “family”.
She likes to say, “I get my hands dirty and think about your venture even when I am walking my dog . Yes, I get vested, and my best ideas often come when I am not at my desk.”
She works independently, but she also does not. Carolin regularly leverages other experts or makes introductions in the UK, EU and US. She is self-aware and when she doesn’t know an answer, she will know someone who does. Her network spans marketing, operations and finance.
